Это термин такой "инвестиционный тезис".

Definition - What does Investment Thesis mean?

An investment thesis is the analysis performed by a buyer to assess a potential acquisition against an established set of investment criteria. The investment thesis may be formally written up as a document or slide presentation to the buyer's investment committee for deal approval. Private equity firms in particular usually develop an investment thesis for every potential acquisition before a letter of intent is issued. The thesis allows the deal captain who is promoting the investment to articulate the rationale behind the transaction, and why it makes a good investment.

Olga, Thank you for everthing.

You are very welcome, Эрнст :)

Верю что финансисты в России используют такой термин как "инвестиционный тезис", но похоже на кальку с английского. Аналогия, наверное, bachelor thesis.

Это называется "инвестиционная декларация".