Что такое "the draw"?

В контексте:

Hovering with the ease of pegasus wings, she gazed down to see what was blemishing the east side of the mountain. She saw a trail of dangling equipment and cords leading down from the flag-stabbed summit, down into a hilly area of rocky but navigable topography. It was an extremely rough landscape for a flying mare to transcend, but it had to have been feasibly next-to-impossible for earth ponies. She suddenly remembered the draw of the landscape, and the delicious challenge of seemingly unreachable goals.