http://universal_en_ru.academic.ru/1769095/outbound_sale

не думаю, я думаю что это "холодные продажи"

Outbound sales sometimes involves making cold calls to leads on a list, though often reps call leads that have previously demonstrated demand for a product by engaging with a brand's content, filling out a form, emailing a business or making a previous call to a business.

Inbound Sales is the process of focusing on individual buyers and their personal needs, points of pain, frustrations and goals. As an Inbound salesperson, it is essential that you prioritize the buyer's needs before your own.

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