Understanding the distinction between holographic and lenticular is key to appreciating the innovative art we create at The WOWOW Gallery. While both create immersive effects, they are fundamentally different. Holographic technology typically relies on light diffraction through microscopic gratings to produce a ghostly, three-dimensional image that changes color with viewpoint. In contrast, our specialty, lenticular printing, uses an array of plastic lenses to seamlessly alternate between different images, creating robust effects of 3D depth, motion, or morphing. Contact us by visiting here: https://www.thewowowgallery.com/